Portfolio

Led the optimization of integrated influencer campaigns across Twitch, YouTube, and TikTok for a new iGaming brand launch. Analyzed performance data to refine targeting and content, resulting in a 30% increase in qualified leads.

Managed a portfolio of 100+ iGaming influencers, overseeing content creation, scheduling, and platform integration for multiple global brands. Ensured seamless campaign execution from concept to completion, maximizing reach and ROI.

Established and enforced rigorous disclosure guidelines for all influencer content, ensuring full compliance with regulatory standards. Provided training and support to creators on best practices for transparent marketing in the iGaming sector.

Forged strategic partnerships with 5 major iGaming operators, designing bespoke influencer marketing campaigns aligned with performance goals. Tracked key metrics and provided continuous optimization for sustained growth and player acquisition.

Implemented a comprehensive strategy to engage and grow audience channels through targeted influencer collaborations. Focused on authentic content creation and community building to enhance brand loyalty and user acquisition.

Developed and executed a data-driven influencer acquisition strategy for a leading iGaming platform, identifying and onboarding 50+ high-impact creators. Focused on audience alignment and engagement metrics to drive campaign success and brand visibility.